Adding to the growing momentum of activity in downtown Reading, the Downtown Alive outdoor concert series brings nationally-touring acts that perform for free in center city during the summer and fall. Each concert features a festival atmosphere and includes food trucks and beer for sale.

Started in 2015, the annual series is staged  on Penn Street by the Reading Downtown Improvement District and the SMG-managed Santander Arena. Berks County Community Foundation provides funding for the concerts, and Weidenhammer serves as the major sponsor. In addition, the Berks County Convention Center Authority provides financial support.

Find out more at


Several big-name acts will be playing for free in center city Reading as part of the Downtown Alive outdoor concert series! Check out the Upcoming Schedule at


The former Penn Cycle and Motor Company at 357 Penn Street sold Reading Standard, Henderson and Excelsior motorcycles, and Reading Standard bicycles.